In response to struggle -- to reconcile our self perception with our reflection; to bring to consciousness the unconscious; to bring to light that which lay within the shadow.

Inspired by Carl Jung’s philosophy of the shadow aspect, the collection explores the unconscious aspect of the personality that the conscious ego does not identify in itself, and imagines the assimilation of this unconscious darkness with our own reflections through the degradation and contortion of traditional forms such as chain links, hooks and eyes. Surface treatments range from the subtle through to the austere; façades weathered by unknown stretches of time. Oxidised detailing and black gems such as onyx, black diamonds and spinel help underscore the theme of the shadow aspect throughout the collection.

The campaign has been produced in collaboration with LA-based multidisciplinary artist Jesse Draxler, whose artworks deeply affected the mood and direction of the collection development; and Melbourne-based photographer Stephanie Cammarano.

ARTWORK JESSE DRAXLER
PHOTOGRAPHY STEPHANIE CAMMARANO
MODELS ALICE KELSON, KWABEE OTUO
HAIR ADAM ISLES
MAKE-UP SARAH BAXTER
PHOTOGRAPHER’S ASSISTANT AMY POLLOCK